Case Study: ITV delivers a scalable digital design system for ITVX with Kyan

ITV launches ITVX at scale with Kyan for millions of daily viewers

ITV, a major UK broadcaster, faced the challenge of replacing its ITV Hub streaming service with a completely overhauled and unified platform, ITVX, that needed to scale across web, smart TVs, tablets, and mobiles. To address this, they partnered with the digital product agency Kyan for its expertise in design systems, digital strategy, and branding.

Kyan delivered a dynamic digital design system for ITVX, providing a comprehensive toolkit of foundational styles, component libraries, and clear documentation. This solution empowered ITV's internal design and engineering teams with self-service capabilities and a governance process, enabling a scalable platform built for millions of daily viewers. The result was a successful large-scale launch that was positively received by the team and is evidenced by impressive performance stats.

ITV