Case Study: Haleon creates a live AI-powered event experience with Kyan

Haleon turns MarkFest into a live AI experience in 1 hour with Kyan

Haleon sought to transform its MarkFest event for marketers into a collaborative conversation rather than a standard one-directional conference. The challenge was to engage the live audience from the Panadol and Voltaren brands, enabling them to contribute in real time. Kyan was engaged to create an interactive AI experience to meet this need.

Kyan designed and built a system where participants submitted input directly from their phones. This input was classified and sanitized by AI and surfaced instantly on the main screen, creating a live, evolving playbook. The solution turned hours of post-event synthesis into instant, printed materials, making the audience active contributors who could see their impact in real time. The result was a genuinely two-way session that achieved Haleon's goal of a more collaborative and engaging event.

Haleon