Case Study: John Varvatos achieves 23% sales lift with KWI and Klaviyo

John Varvatos boosts sales 23% with KWI

John Varvatos, a premium menswear brand, faced a challenge with siloed customer data between its retail stores and eCommerce site. This disconnect led to ineffective marketing campaigns and difficulty moving specific excess inventory. The company partnered with vendor KWI, utilizing its integration with Klaviyo, to gain a unified view of customer behavior.

KWI's solution integrated in-store and online purchase data into the Klaviyo platform. This allowed John Varvatos to build a highly targeted campaign for customers with a history of buying similar products to clear out excess larger-size Henley sweaters. The result was a 23% sales increase for that product and a complete inventory sell-through without resorting to broad discounting, demonstrating KWI's impact on turning a potential problem into a measurable success.

John Varvatos