Case Study: Velas Resorts Generates Inquiries and Bookings During COVID-19 with KWE Partners

Velas Resorts generates 1.4 billion impressions with KWE Partners

The customer, Velas Resorts, faced the challenge of maintaining brand awareness and generating bookings during the COVID-19 pandemic, as consumer interest in travel diminished. KWE Partners was tasked with keeping the luxury resort group top-of-mind for affluent consumers and travel media while reassuring them about safety.

KWE Partners implemented a strategy focused on positioning executives as safety authorities and creating content around at-home wellness and culinary trends that aligned with the resorts' offerings. This included promoting interactive digital content and new experience-based packages. The results for Velas Resorts were significant, including over 1.4 billion media impressions and a 476% increase in website traffic, nearly half of which visited the booking engine. KWE Partners successfully generated immense awareness and direct consumer engagement.

Velas Resorts