Case Study: Velas Resorts boosts bookings and media buzz with KWE Partners

Velas Resorts boosts summer bookings 40% with KWE Partners

The customer, Velas Resorts, faced a severe challenge when Mexican tourism suffered from perceptions of danger, a weak U.S. economy, and the swine flu outbreak, causing a massive drop in revenue. Their challenge was to get North American leisure travelers to return. To address this, they worked with vendor KWE Partners on marketing programs and public relations strategies.

KWE Partners developed a "Welcome Back to Mexico" promotion featuring a double upgrade and targeted family and single-parent markets. The solution also involved extensive media relations. As a result, summer bookings increased by up to 40%, the promotion became the resort's best-selling package, and they received significant coverage in major media outlets. KWE Partners successfully helped Velas Resorts rebuild sales through these strategic efforts.

Velas Resorts