Case Study: Travel Sciences achieves rapid industry awareness and adoption with KWE Partners

Travel Sciences launches OpenTravel CRM in 90 days with KWE Partners

The customer, Travel Sciences, a developer of web-based software for the travel industry, faced the challenge of launching its groundbreaking OpenTravel CRM product to a fragmented market of travel agents. They hired the vendor KWE Partners to execute a 90-day B2B media blitz to generate maximum awareness and establish credibility for the free, first-of-its-kind service.

KWE Partners implemented a targeted strategy centered on a press conference at a major trade show, widespread news distribution, and sustained media relations. The results were extensive press coverage in all major trade publications, leading to widespread adoption of the product by travel agents. The vendor KWE Partners successfully helped establish OpenTravel CRM as a major industry solution, securing sponsor endorsements and achieving all launch objectives within the narrow timeframe.

Travel Sciences