Case Study: The Palms Hotel achieves a sold-out launch with KWE Partners' hospitality PR strategy

The Palms opens to 100% occupancy with KWE Partners

The Palms Hotel, a boutique resort in the Turks and Caicos Islands, faced the challenge of establishing itself as a top Caribbean destination prior to its opening. The resort needed to create a significant pre-opening buzz to drive bookings for its high-end suites and gain recognition among affluent travelers and travel agents. To meet this challenge, they engaged the services of travel public relations agency KWE Partners.

KWE Partners implemented a comprehensive PR strategy focused on securing placements in top-tier, opinion-making media outlets. The tactics included one-on-one briefings with key journalists, targeted media visits, and promoting the hotel's unique amenities. This effort by KWE Partners generated an immense amount of pre-opening press, including features in Vogue, The New York Times, and Condé Nast Traveler. The campaign resulted in the hotel opening at 100% occupancy, and the cover of Condé Nast Traveler within its first year, successfully establishing The Palms as a premier luxury resort.

The Palms Hotel