Case Study: Starwood Hotels achieves a successful Aloft Miami Doral launch with KWE Partners

Starwood Hotels launches Aloft Miami Doral in 90 days with KWE Partners

Starwood Hotels faced the challenge of launching its new Aloft Miami Doral property in just 90 days. The hotel was located in the relatively unknown city of Doral, requiring the PR team at KWE Partners to simultaneously build awareness for the destination, communicate the hotel's unique points of difference, and generate pre-opening buzz among its target markets in the US, Canada, and South America.

KWE Partners executed an aggressive media relations campaign and conceived a series of high-energy launch events, including a head-turning grand opening party with sensory delights and a follow-up event for the local business council. The results were exceptional, with widespread media coverage, over 1,500 guests attending the opening, and the hotel opening to occupancy and revenues that doubled projections. The general manager praised KWE Partners for delivering flawless, creative execution that was consistent with the brand's message.

Starwood Hotels