Case Study: Marquis Los Cabos boosts luxury brand buzz with KWE Partners' Twitter marketing

Marquis Los Cabos drives 14 million+ impressions with KWE Partners

The Marquis Los Cabos resort, a luxury hotel in Mexico, faced a significant challenge in 2011. A sluggish US economy and negative media portrayals of Mexico as an unsafe destination severely impacted tourism, making it difficult to promote nonessential luxury travel. The resort partnered with vendor KWE Partners to launch a new 'personalized luxury' marketing campaign designed to appeal to wealthy consumers by emphasizing value.

KWE Partners implemented a solution centered on an international Twitter event, a "Mini-Indulgences" themed Travelers' Night In (#TNI) chat. They engaged top travel influencers and secured co-sponsors from other luxury brands to generate massive buzz. The results were exceptional, creating over 14 million impressions and nearly 4,500 tweets during the 90-minute event. This effort successfully launched the marketing program, reinforced the resort's luxury image, and strengthened Mexico's reputation as a safe destination. KWE Partners' strategy was also recognized with an award for Best Twitter Promotion.

Marquis Los Cabos