Case Study: InterContinental Hotels Group boosts off-season European room sales with KWE Partners

InterContinental Hotels Group boosts off-season room sales 100% with KWE Partners

InterContinental Hotels Group, a luxury hotel company, faced the challenge of boosting off-season winter sales for its European properties amidst a soft economy and without the support of advertising or direct mail. They retained the public relations agency KWE Partners to launch a national campaign showcasing their "European Winter Spectacular" value program.

KWE Partners implemented a high-impact publicity campaign by forming a strategic alliance with major European tourist boards. Their solution included launching the program at a media luncheon, hosting travel agent receptions, conducting radio promotions, and securing one-on-one media interviews. The result was a highly successful campaign that generated room sales exceeding budget by more than 100 percent, firmly establishing InterContinental at the top of the European luxury hotel market for that critical season.

InterContinental Hotels Group