Case Study: Hyatt Resorts boosts brand awareness and sales with KWE Partners

Hyatt Resorts boosts sales double digits with KWE Partners

The customer, Hyatt Resorts, faced the challenge of competing for media attention and establishing a distinctive brand identity in a crowded luxury travel market. They retained the vendor, KWE Partners, to leverage their strengths and enhance their leadership position through a creative communications campaign.

KWE Partners implemented a multi-faceted solution integrating public relations, marketing support, and special events. These included a comprehensive media audit, a high-visibility "Virtual Resort" event, and targeted consumer contests. The campaign generated significant media coverage, including a feature on NBC's "Today Show," and won a Silver Anvil Award. As a result, KWE Partners helped Hyatt Resorts achieve a double-digit increase in sales across its 17 properties.

Hyatt Resorts