Case Study: Grand Velas Riviera Maya boosts luxury food and beverage buzz with KWE Partners

Grand Velas Riviera Maya sells 46 packages and drives $60,000 with KWE Partners

The AAA Five Diamond Grand Velas Riviera Maya, a luxury resort in Mexico, sought to boost social media buzz around its acclaimed food and beverage offerings and create a new revenue stream during a traditionally low-occupancy period. The resort engaged the public relations firm KWE Partners to devise a strategy that would achieve these goals.

KWE Partners created and executed a "Food Bloggers Camp," a professional development and experiential event for influential food bloggers. This initiative successfully generated nearly $60,000 in sales from over 46 packages sold. The campaign also produced immense online engagement, including millions of social media impressions and over 775 user-generated photos, solidifying the resort's luxury culinary reputation. The success for this customer led KWE Partners to develop new annual events for the resort group.

Grand Velas Riviera Maya