Case Study: Cheeca Lodge & Spa achieves a successful resort relaunch with KWE Partners

Cheeca Lodge & Spa reopens sold out after 12 months with KWE Partners

Cheeca Lodge & Spa, a historic luxury resort in the Florida Keys, faced the significant challenge of relaunching and rebuilding its brand after a devastating fire forced it to close. The resort needed to generate strong regional awareness, position itself as an exclusive destination, and create buzz to drive bookings for its reopening. To address this, they worked with vendor KWE Partners on a public relations and marketing campaign.

KWE Partners implemented a comprehensive strategy that leveraged the resort's innovative modular reconstruction as a key story, targeted niche media with exclusive news items, and utilized strong visuals and video to break through media clutter. The vendor organized pre- and post-opening press visits, staged local events for news hooks, and capitalized on digital and social media to build buzz. The results for Cheeca Lodge were exceptional, with a sold-out reopening and extensive feature coverage in major Florida print, online, and broadcast outlets, successfully reestablishing the resort's market presence.

Cheeca Lodge & Spa