Case Study: REDARC Electronics achieves 442% international revenue growth with Kwasi

Redarc Electronics grows international revenue 442% with Kwasi

Redarc Electronics, an Australian manufacturer of towing and power solutions, faced the challenge of building awareness and entering the competitive US market as a small player. They needed to demonstrate a strong return on ad spend to effectively control their budget. Kwasi used Google Ads to implement a performance marketing strategy to overcome these barriers.

Kwasi's solution involved a phased approach, starting with campaigns in specific US states to test and validate strategies before scaling. They utilized various Google Ads solutions, including Dynamic Display Ads, Shopping, and AI-driven tools, with a focus on achieving a target ROAS. This strategy generated a 462.25% increase in online revenue and a 3.89x ROAS, with Google Ads now accounting for 40% of the client's US online revenue. Kwasi was instrumental in driving this international growth.

Redarc Electronics