Case Study: Bunnik Tours boosts organic traffic with Kwasi

Bunnik Tours boosts organic clicks 27% with Kwasi

Bunnik Tours, a leading Australian travel provider, faced the challenge of adapting its SEO strategy following Google's 2022 announcement emphasising E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as key ranking factors. They partnered with the vendor Kwasi to refine their approach and position themselves as knowledge leaders in the travel industry to maintain their search engine rankings.

Kwasi implemented an authority-focused SEO strategy for Bunnik Tours, optimising existing blog content and developing new content hubs aligned with Google's E-E-A-T criteria. This solution established the company as a highly credible expert in its field. As a result, Bunnik Tours achieved a 27% increase in organic clicks and a 113% increase in impressions over a three-month period, while its average search engine result page position moved up by two places.

Bunnik Tours