Case Study: Uptok Achieves Higher Conversions with Kwanso's Live Video Commerce Platform

Uptok boosts conversions by 30% with kwanso

Uptok, an e-commerce platform, faced the challenge of replicating the essential human element of in-store shopping after the COVID-19 pandemic shifted retail entirely online. Their digital commerce platform struggled with low conversion rates, especially for high-value products, as customers lacked direct access to knowledgeable sales associates for guidance and to build trust. Kwanso partnered with Uptok to address this urgent need for a scalable digital engagement solution.

Kwanso implemented a live video commerce platform for Uptok, enabling personalized, one-on-one interactions between sales reps and customers directly on their website. The solution featured AI-driven targeting to identify high-intent shoppers and co-browsing for real-time guidance. Kwanso also extended the platform's capabilities by building a custom AI agent for IBM watsonx Orchestrate for enterprise deployment. The results were significant, yielding a 30% higher conversion rate through live sessions and a 20% increase in average order value due to effective upselling.

Uptok