Case Study: Craftsman achieves scalable e-commerce and community engagement with Kwanso

Craftsman scales 2 platforms and 1,000s of SKUs with kwanso

Craftsman, a legendary American brand in tools and home improvement, needed to modernize and scale its digital platforms to combine e-commerce and community engagement. Their challenge involved building a fully functional online Gear Shop, integrating with multiple APIs for a real-time product catalog, and creating a seamless checkout experience. They partnered with vendor Kwanso to address these needs using Ruby on Rails.

Kwanso implemented a solution using Spree Commerce to power the e-commerce module and integrated Elasticsearch for advanced product search and filtering. They successfully delivered a scalable platform that managed thousands of SKUs through automated workflows and integrated with Sears, Greenbox, and Authorize.Net APIs. The result for Craftsman was a seamless shopping experience with personalized features and a vibrant online community, driving increased customer engagement and loyalty.

Craftsman