Case Study: The Body Shop boosts sales and store traffic with Kwanko Influence Marketing

The Body Shop - Customer Case Study

Kwanko worked with The Body Shop, a beauty and lifestyle brand, to support two marketing challenges in France: promoting its Christmas Advent calendar and driving traffic to a new store in Toulouse. The brand wanted to grow its Instagram community, increase sales, and create awareness around the store opening.

Kwanko implemented an influence marketing campaign featuring lifestyle influencer Noémie Make up Touch, including a dedicated video, video insertions, Instagram activations, and a sweepstake tied to the Toulouse opening. The Christmas campaign generated 123,000 likes, 2,886 comments, 18,000 new followers, 200,000 views, and 500 sales, while the store-opening activation attracted 110 participants, created strong visibility, and brought in new customers for The Body Shop.

The Body Shop