Case Study: i-Run drives sales and brand awareness with Kwanko

i-Run - Customer Case Study

i-Run partnered with Kwanko to boost online sales and drive quality traffic for its e-commerce business. The challenge was to generate more conversions while improving the quality of acquired traffic across channels such as email, CPC, CPA, and lead-to-CPA.

Kwanko deployed its tracking tool and managed a premium publisher network, with dedicated account managers, content sites focused on running and trail, cashback, email, display retargeting, influencer activations, and creative formats designed by its studio. Over 6 years, Kwanko helped generate more than 1 million sales, including 250,000 in 2016, 24 million euros in turnover, a 35% new-client rate, and 70 million emails sent; the influence marketing campaign also produced 26 articles, 74 Instagram posts, more than 750,000 views, 165,000 likes, and over 1,000 comments.

i-Run