Kurve
27 Case Studies
A Kurve Case Study
Treecard, a company offering a planet-friendly debit card, approached Kurve Marketing Consultancy with the challenge of growing its presence in the US market. Their goals included driving app installs, encouraging new users to plant trees through their "Walk to Plant" campaign, and lowering their cost per install and cost per action.
Kurve implemented a strategic TikTok SparkAds campaign, utilizing a rigorous testing process and the platform's Video Insights tool to rapidly deploy and identify high-performing creatives. This solution, which involved sourcing over 100 creator videos, led to astonishing results for Treecard, including a 1,027% increase in app installs and a 63% reduction in app install cost, achieving over 150% monthly growth.