Case Study: Treecard achieves lower Apple Search Ads costs and higher visibility with Kurve

Treecard cuts Apple Search Ads CPA by 68% with Kurve

Treecard, an impact-first business, sought to improve its app visibility and increase conversions in the competitive US market. They partnered with the vendor Kurve to enhance their performance specifically with Apple Search Ads and App Store Optimisation.

Kurve implemented a strategy that combined meticulous App Store Optimisation with targeted Apple Search Ads campaigns. This involved extensive keyword research, testing, and re-categorizing the app to increase its relevance. As a result, Kurve helped Treecard achieve a 68% reduction in average monthly CPA, a 419% increase in visibility score, and over 25,000 new installs from the campaign.

Treecard