Case Study: Sweatcoin achieves rapid app growth with Kurve's Google App Campaigns, Paid Social, and TikTok

Sweatcoin becomes the fastest-growing health and fitness app in history with Kurve

Sweatcoin, a health and fitness app, sought to acquire more users and expand into new markets while maintaining a positive return on ad spend. They partnered with the marketing consultancy Kurve to make their growth model more predictable and scalable beyond their existing influencer and viral strategies.

Kurve implemented an integrated solution using Google App Campaigns, paid social on TikTok, Snapchat, and Facebook, and App Store Optimisation. A key tactic involved leveraging micro-influencers to create organic-feeling TikTok content, which drove down costs and created viral loops. This strategy, combined with training Google's algorithm to target ideal users, resulted in Sweatcoin becoming the number one health and fitness app in the UK. Kurve helped achieve a 10x increase in media spend while staying within lifetime value targets and a 10x growth in monthly user acquisition via paid campaigns.

Sweatcoin