Case Study: ScreenCloud stands out and wins complex buyers with Kurve

ScreenCloud dominates its market and serves over 9,000 customers with Kurve

ScreenCloud, a provider of digital signage software, faced challenges in differentiating itself within a saturated market and resonating with the diverse, multi-persona buying committees typical of its large enterprise clients. The vendor Kurve was engaged to help the company navigate these complex sales processes and break through the noise of commoditized competitors.

Kurve implemented a strategic positioning and messaging exercise for ScreenCloud, shifting its narrative from screen management to an employee engagement and retention tool. This solution included building horizontal messaging frameworks that addressed the specific needs of all buyer personas. As a result, ScreenCloud achieved clarity and consistency in its external messaging, was recognized as the #1 digital signage tool by Capterra, and came to dominate its market by serving over 9,000 customers globally.

ScreenCloud