Case Study: Relata clarifies its brand story and sales messaging with Kurve

Relata relaunches with Kurve to clarify messaging and shorten consideration stage

The customer, Relata (formerly FeedStock), faced the challenge of articulating the value of its relationship management product for sales teams, putting undue pressure on its sales force. The vendor, Kurve, was engaged to help relaunch and rebrand the company to create a story that would resonate with its sophisticated but unaware audience.

Kurve implemented a solution that involved deeply understanding the target customer to craft a new, customer-centric narrative. This resulted in a clear brand position, new messaging, and a transformed website designed to shorten the sales cycle. While specific metrics were not yet available, Kurve provided Relata with the foundational assets and messaging to serve as strong business generation tools.

Relata