Case Study: Nutmeg reduces CPA by 88% with Kurve

Nutmeg reduces CPA by 88% with Kurve

Nutmeg, the world's first online investment manager, faced the challenge of scaling its AdWords account after taking it back from an agency. Their in-house management had reached its peak performance, and they needed further expertise to reduce an alarmingly high cost-per-acquisition (CPA) and build upon their existing efforts. They engaged the marketing consultancy Kurve for this task.

Kurve implemented a long-tail keyword strategy to address the high CPA. This involved extensive keyword research, pausing high-spend terms, and creating granular keyword groups alongside new ad creative that supported Nutmeg's offline marketing. The solution delivered by Kurve was highly successful, resulting in a 215% increase in conversions and a massive 88% reduction in CPA. Additionally, they saved over £40,000 in wasted ad spend and significantly increased key metrics like click-through rate and impression share.

Nutmeg