Case Study: Bounty achieves a 67x increase in app installs with Kurve's TikTok UGC strategy

Bounty boosts app installs 67x with Kurve

Bounty, a brand offering support and guidance for families during parenthood, sought to increase its brand awareness and app installs in the UK market. They engaged the vendor Kurve to help achieve this. Initial efforts with App Store Optimization and Apple Search Ads were limited, prompting a need for a new strategy to reach their target audience more effectively.

Kurve implemented a solution focused on TikTok user-generated content (UGC), partnering with creators to produce authentic Spark Ads. This approach granted creators full creative freedom, which helped identify the most effective video styles and content. The campaign resulted in a 67x increase in app installs and a 75% reduction in cost-per-install (CPI). It successfully acquired 25% of the UK's new mothers as users, generated 27 million views from a single video, and informed Bounty's plans for expansion into new markets.

Bounty