Case Study: Beanstalk achieves lower CAC and faster account growth with Kurve

Beanstalk cuts CAC by 66% with Kurve

Beanstalk, an app that helps families save money for children's future, partnered with growth marketing vendor Kurve to increase its reach and app installations. Their challenge was to achieve sustainable growth with a strong lifetime value to customer acquisition cost (LTV:CAC) ratio while remaining bootstrapped.

Kurve implemented a solution focused on sourcing authentic TikTok Spark Ads. Their process involved extensive research to find the right creators, manual outreach, and data-driven briefing to produce effective user testimonials. This strategy enabled Beanstalk to reduce its customer acquisition cost by 66%, increase new accounts month-on-month by 4x, and source 87 Spark Ads within just three months.

Beanstalk