Case Study: BARBRI more than doubles lead volumes with Kurve

Barbri grows lead volumes 324% with Kurve

Barbri, a UK-based legal education provider, faced the challenge of standing out in a saturated online EdTech market to increase both brand awareness and lead volume. They partnered with marketing consultancy Kurve to enhance their paid search and paid social media strategies.

Kurve implemented a structured approach, segmenting keywords by funnel stage and using a lead magnet of downloadable course samples on social media. This strategy resulted in a 132% increase in lead volumes from paid search and a 324% increase in leads from paid social. The successful campaign helped establish Barbri as a top-tier provider and realized their goal of building lifelong partnerships with legal professionals.

Barbri