Case Study: Be Your Own Coach achieves a modern visual brand identity with Kurio Creative

Be Your Own Coach launches a modern brand identity with Kurio Creative

The customer, Be Your Own Coach, a Manchester-based business coaching platform, needed a visual brand identity to differentiate itself in its sector. They engaged the vendor, Kurio Creative, to develop this new identity, which included logo design, typography, and brand guidelines.

Kurio Creative implemented a modern and approachable logo mark that integrated the letters 'b', 'o', and 'c' into a single abstract icon. The solution used a vibrant and energizing color palette to represent the connecting parts of the coaching program. While no specific metrics are provided in the text, the result was a complete visual identity that positioned the client distinctly from its competitors. The final brand guidelines ensured cohesive application across all platforms.

Be Your Own Coach