Case Study: Perform[cb] achieves 3x CVR lift with KUNGFU.AI

Perform[cb] boosts CVR 3x in 12 weeks with KUNGFU.AI

Perform[cb] faced the challenge of significantly improving its click-to-conversion ratio (CVR) and needed to achieve at least a 1.8x lift from its current baseline within a 12-week proof of concept. The company partnered with machine learning vendor KUNGFU.AI to enhance the accuracy and effectiveness of its global customer acquisition efforts.

KUNGFU.AI implemented a machine learning solution to identify which clicks were most likely to convert. The results far exceeded expectations, with the model delivering a 3x lift in CVR while maintaining 90% of click traffic. This breakthrough allowed Perform[cb] to positively impact its clients' campaigns by applying the model across the board to boost results and drive efficiency.

Perform[cb]