Case Study: Sloemotion Distillery improves sales efficiency and data management with KulaHub CRM

Sloemotion Distillery - Customer Case Study

Sloemotion Distillery, a Yorkshire-based producer of gins and artisan spirits, needed a better way to manage a large and fragmented data set across spreadsheets, email calendars, and accounting software. With 15 years of records and around 70,000 entries, plus a growing 7-person sales team, the company struggled to track activity, reduce duplication, and identify marketing opportunities. KulaHub’s CRM solution and consultancy were brought in to help solve these challenges.

KulaHub audited and cleansed Sloemotion’s data, moved records into a central CRM, and tagged information so it could be searched and segmented quickly. It also provided training, daily support, and guidance on CRM and marketing use. The results included streamlined management of 70,000 records down to 1,000 active businesses, better sales oversight, automated alerts, targeted email campaigns, and improved efficiency—such as identifying 100 likely low-stock businesses for a Christmas offer.

Sloemotion Distillery

Joff Curtoys

Sales Director and Founder