Case Study: Housing Quality Network streamlines data and email marketing with KulaHub

Housing Quality Network - Customer Case Study

Housing Quality Network (HQN) needed a modern, accessible CRM and marketing system to replace an outdated, expensive platform that was causing data duplication, reporting headaches, and email marketing inefficiencies. With around 25 to 30 campaigns a week and roughly 100,000 contacts reached weekly, HQN needed a solution that could automate workflows, organise customer data, and support more targeted communication. KulaHub provided the CRM platform used to address these challenges.

KulaHub helped HQN clean and migrate more than 20 years of historical data into a single system, eliminating duplication and improving data accuracy. The new automated workflows enabled HQN to segment members and prospects by region and purchasing habits, create more personalised email campaigns, and free staff to focus on customer service and events. While no hard financial metrics were published, HQN reported faster recovery from CRM issues, easier reporting, and a highly user-friendly system that the team could roll out across the organisation with confidence.

Housing Quality Network

Richard Hawley

Training Manager