Case Study: South Street Auto Care boosts Google Ads performance with Kukui

How Kukui’s All-in-One Success Platform helped South Street Auto Care streamline Google Ads

South Street Auto Care, a family-owned auto repair and maintenance shop in Rochester, MI, rebranded in 2015 and needed a better way to manage its online marketing. Owner Kirk Richardson wanted to grow the business with Google Ads, but found that running campaigns required more time and expertise than he could spare while focusing on shop operations. To help, South Street Auto Care partnered with Kukui for its all-in-one marketing platform, including analytics, ads management, and phone call tracking.

Kukui’s team helped South Street Auto Care develop, manage, and monitor Google Ads campaigns through a centralized dashboard with real-time performance data and ROI insights. With Kukui’s support, the shop improved its advertising results and saw measurable growth, including a 135% year-over-year increase in new customers via ads, a 90% increase in ad phone leads, and a 63% year-over-year increase in new customer revenue.

South Street Auto Care

Kirk Richardson

Owner