Case Study: Make-A-Wish Foundation of America reduces turnover and boosts engagement with Kudos

Make-A-Wish Foundation of America reduces turnover by 6% with Kudos

The Make-A-Wish Foundation of America, a nonprofit dedicated to granting wishes for children with critical illnesses, faced a challenge in maintaining a strong and connected culture as it expanded its talent pool and transitioned to a remote-first model. To address this, they partnered with the employee engagement vendor Kudos to implement its recognition platform.

By integrating Kudos into its daily operations, Make-A-Wish created a shared space for values-based recognition that connected teams. This solution delivered significant results, including a 6% reduction in voluntary turnover, an 11% increase in employee engagement, and a steep decline in recognition being cited as a reason for departure in exit interviews. The measurable impact from using Kudos showcased stronger retention, deeper belonging, and a team more united in its mission.

Make-A-Wish Foundation of America