Case Study: Wilsons Pet Food boosts conversions with Kubix Media’s Shopify redesign

Wilsons Pet Food boosts returning customers 42% with Kubix Media

Wilsons Pet Food, a heritage Scottish dog nutrition brand, needed to revamp their Shopify store to create a more engaging and conversion-focused experience. They partnered with Kubix Media for a comprehensive Shopify redesign and development project to achieve this goal.

Kubix Media redesigned the store with hand-drawn icons and improved navigation, then implemented key functionality including a loyalty program, an Okendo reviews platform for social proof, and a flexible subscription model. The result was a 1.2% increase in conversion rate, a 42% increase in returning customers, and an increase in average order value, successfully modernizing the brand's digital presence.

Wilsons Pet Food