Case Study: Universal Colours boosts conversion and B2B growth with Kubix Media

Universal Colours boosts conversion rate 1.2% with Kubix Media

Universal Colours, a performance cycling apparel brand, needed to modernize its online presence. Its existing platform did not reflect its sleek, premium brand identity and lacked the flexibility for future growth. The company engaged vendor Kubix to replatform its store to Shopify Plus, seeking a solution that would improve both the user experience and its back-end operations.

Kubix successfully migrated Universal Colours to Shopify Plus, delivering a refreshed, conversion-focused storefront. The solution included a full data transfer for SEO continuity, a new B2B channel, and enhanced features like advanced filtering and quick-buy functionality. As a result, Kubix helped Universal Colours achieve a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value.

Universal Colours