Case Study: The Race Works Achieves Global Shopify Plus Growth with Kubix Media

The Race Works boosts conversion rate by 1.2% with Kubix Media

The Race Works, a UK-based online retailer of official Formula 1 merchandise, needed a future-ready platform to unlock global scalability. They partnered with Kubix Media to replatform their online store to Shopify Plus, aiming to simplify operations and improve the customer experience for shoppers worldwide.

Kubix Media implemented a comprehensive solution by launching dedicated UK and EU Shopify Plus storefronts with multilingual capabilities and a centralized B2B portal. This was supported by strategies to boost discoverability and preserve SEO. Following the successful launch, Kubix Media provided ongoing digital marketing support. The results included a 1.2% increase in conversion rate, a 42% increase in returning customers, and a 15.8% increase in average order value.

The Race Works