Case Study: Sykes Pickavant modernises B2B and B2C eCommerce with Kubix Media

Sykes Pickavant boosts conversion rate by 1.2% with Kubix Media

Sykes Pickavant, a century-old British manufacturer of automotive tools, faced the challenge of an outdated custom-built website that limited functionality and missed B2C opportunities. They partnered with eCommerce vendor Kubix to replatform onto Shopify and integrate their backend operations.

Kubix implemented a new Shopify theme and used SparkLayer alongside Zynk to integrate the site with the client's Sage accounting software. This solution provided live stock visibility, customer-specific pricing, and a unified B2B/B2C platform. The results for Sykes Pickavant included a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value.

Sykes Pickavant