Case Study: Shires Equestrian boosts Shopify performance with Kubix Media

Shires Equestrian lifts conversion rate 1.2% with Kubix Media

Shires Equestrian, a premier equestrian brand, faced challenges with its existing website structure, including checkout issues that hindered order processing. Seeking to improve their customer journey and fuel growth across B2B and DTC markets, they partnered with vendor Kubix for a migration to Shopify and a comprehensive tech transformation.

Kubix implemented a detailed plan, migrating Shires from Magento to Shopify and expertly integrating it with Microsoft Dynamics ERP to centralize operations. The solution included building four new, user-friendly websites for the UK and US markets, complete with a refreshed brand design. The project resulted in a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value for Shires Equestrian.

Shires Equestrian