Case Study: OKA unifies retail and eCommerce operations with Kubix Media

OKA unifies 15 UK retail locations on Shopify with Kubix Media

OKA, a UK-based premium home furnishings retailer, faced significant operational challenges due to a fragmented technology setup. Their eCommerce, point-of-sale (POS), and ERP systems operated in complete silos, preventing a unified view of customers, inventory, and pricing across their 15 stores and online shop. This disconnect created a poor customer experience and high administrative overhead. To solve this, OKA engaged vendor Kubix to unify its operations on a single platform.

Kubix implemented Shopify POS across all OKA locations, fully integrating it with their existing Shopify Plus store and NetSuite ERP. This solution created a single source of truth, synchronizing pricing, migrating customer data and gift cards, and enabling features like mixed-basket transactions. The project by Kubix resulted in a unified omnichannel experience, earning an award in 2026. Measurable impacts included a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value.

OKA