Case Study: KEFL boosts retention and conversion with Kubix Media

KEFL lifts conversion rate by 1.2% with Kubix Media

KEFL, a UK fitness and performance brand, partnered with Kubix Media on an ongoing marketing retainer to address challenges in customer retention and CRM performance. The brand needed to strengthen its CRM foundations and rebuild its email and SMS marketing effectiveness.

Kubix Media implemented a structured lifecycle strategy across campaigns and automations, focusing on data capture, segmentation, and post-purchase journeys. This solution delivered significant results for KEFL, including a 1.2% increase in conversion rate, a 42% increase in returning customers, and a 15.8% increase in average order value.

KEFL