Case Study: Hoodrich scales global growth with Kubix Media

Hoodrich boosts conversion rate by 1.2% with Kubix Media

Hoodrich, a Birmingham-born streetwear brand, faced the challenge of scaling its online business for international growth despite strong UK sales. They partnered with vendor Kubix to strengthen their online infrastructure and marketing performance, seeking to upgrade from Shopify to Shopify Plus and build a scalable foundation for expansion into new markets like the US and Europe.

Kubix implemented a comprehensive solution by upgrading Hoodrich to Shopify Plus, creating a premium, conversion-focused storefront. Their marketing team re-engineered the paid media and retention strategy across Google, social channels, SMS, and email, focusing on exclusive offers and loyalty campaigns. This partnership resulted in a significant 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value, successfully supporting launches into new territories and product ranges.

Hoodrich