Case Study: HiLife achieves a stronger D2C ecommerce presence with Kubix Media

HiLife boosts conversion rate by 1.2% with Kubix Media

hilife, a UK-based pet food brand, approached Kubix Media needing to launch its first direct-to-consumer (D2C) e-commerce website. The client wanted to move away from relying on third-party marketplaces like Amazon due to high seller fees and desired an easy-to-use online store that could integrate with their existing warehouse and fulfillment systems.

Kubix Media implemented a custom Shopify build for hilife, creating a visually cohesive site that reflected the brand's natural product ethos. The solution included custom design elements, additional customer content, and a focus on the user journey. The new site launched successfully, and Kubix provided ongoing support. The project resulted in measurable improvements, including a 1.2% increase in conversion rate, a 42% increase in returning customers, and a 15.8% increase in average order value.

HiLife