Case Study: Greenworks Coffee boosts B2B ecommerce performance with Kubix Media

Greenworks Coffee boosts returning customers by 42% with Kubix Media

Greenworks Coffee, a UK-based B2B coffee supplier, alongside its sister brand Zepbrook, faced challenges with slow and unscalable legacy websites that hindered their growth and customer experience. Their parent company, Greenworks Solutions, enlisted vendor Kubix Media to replatform both sites onto Shopify to gain greater control and improve the purchasing process for their trade customers.

Kubix Media executed a dual-site migration to Shopify, integrating Sage via Zynk for real-time data sync and implementing SparkLayer for full B2B functionality. This solution provided customer-specific pricing and streamlined ordering. Post-launch, Kubix also supported the brands with targeted marketing. The project resulted in a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value.

Greenworks Coffee