Case Study: Fulton Umbrellas achieves higher conversion and efficiency with Kubix Media

Fulton Umbrellas boosts conversion rate 1.2% with Kubix Media

Fulton Umbrellas, a leading designer and manufacturer of premium umbrellas, faced the challenge of migrating from a legacy eCommerce platform. They needed a modern, mobile-first online store that could support international growth and streamline their operational workflows. To address this, they partnered with vendor Kubix Media for a migration to the Shopify platform.

Kubix Media executed a complete replatforming to Shopify Plus, delivering a fast, mobile-first eCommerce experience. The solution included integrating Microsoft Business Central for automated order processing and real-time inventory sync, as well as implementing multi-currency and duty-inclusive pricing. The results were significant, with the vendor achieving a 1.2% increase in conversion rate, a 42% increase in returning customers, and a 15.8% increase in average order value for Fulton Umbrellas.

Fulton Umbrellas