Case Study: Dorwest boosts conversion, retention and order value with Kubix Media and Shopify Plus

Dorwest boosts returning customers 42% with Kubix Media

Dorwest, a UK-based expert in herbal pet care, was struggling with a legacy eCommerce system that caused frequent downtime and limited their ability to update content and run promotions. They partnered with vendor Kubix to migrate their operations to Shopify Plus, seeking a platform that could better reflect their authority and engage customers.

Kubix successfully migrated Dorwest to Shopify Plus, integrating it with Brightpearl to unify DTC and B2B operations. The solution included a complete data transfer, a new reviews system, and comprehensive training. Kubix's work delivered a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value, significantly boosting revenue and reducing reliance on paid advertising.

Dorwest