Case Study: BTME Group transforms two brands with Kubix Media

BTME Group increases returning customers by 42% with Kubix Media

The BTME Group, which includes the brands TacTree and MedTree, faced challenges with an outdated and inflexible Magento platform that limited their eCommerce scalability. They engaged Kubix to manage a comprehensive digital transformation, which included a migration to Shopify Plus, a site redesign, and custom integrations to handle their complex operational needs.

Kubix successfully migrated both brands to Shopify, creating distinct sites with a shared codebase and implementing a crucial Brightpearl integration for real-time inventory and pricing. The solution also included age verification for restricted items and enhanced product customization. As a result, BTME Group saw a 1.2% increase in conversion rate, a 42% increase in returning customers, and an 8% increase in average order value, significantly improving operational efficiency and user experience.

BTME Group