Case Study: Ooma achieves faster lead response and higher conversions with Kubaru

Ooma cuts lead response time by over 20% with Kubaru

Ooma, a provider of phone, messaging, video, and advanced communications services for over 1.2 million users, faced an internal disconnect. To support its extensive product portfolio and multi-location sales teams while reflecting its core value of speed, the company needed a smarter, automated lead assignment system. They turned to Kubaru, a native Salesforce application, to find a solution.

Implementing Kubaru allowed Ooma to fully automate its lead assignment process. The results were significant, including a reduction in average lead response time by over 20% to under five minutes and an increase in lead conversions by more than 10%. The solution eliminated manual effort, provided valuable performance data, and saved manager time, leading to major improvements in operational efficiency and team satisfaction.

Ooma