Case Study: PECO boosts energy-efficiency interest and leads with KSV

PECO boosts lead generation with KSV as the campaign gains early traction

KSV was engaged by PECO, an energy utility, to create a new B2B marketing strategy. PECO's challenge was to break through with a fresh approach that would capture the attention of business decision makers and encourage them to participate in its energy efficiency incentive programs, moving beyond the dry content used in previous years.

The solution implemented by KSV was a creative campaign centered on the metaphor of an "elephant in the room" to represent missed energy-saving opportunities. This included a targeted media strategy and an innovative augmented reality ad that brought the elephant to life. While the campaign was still in market at the time of the case study, KSV reported that early results were promising, showing an increase in program interest and lead generation since its launch.

PECO