Case Study: Mars, Inc. strengthens Women of Digital Mars branding and storytelling with KSV

Mars, Inc boosts Women of Digital Mars in 2021 with KSV

The customer, Mars, Inc., faced a challenge with its Women of Digital Mars employee resource group, which lacked a cohesive brand identity and marketing materials to effectively pursue its mission of closing the leadership gender gap. The group needed a dynamic rebrand and toolkit to empower its members. They engaged the vendor KSV for branding and marketing services.

KSV implemented a comprehensive solution that included a new brand story, logos, website content, and a digital blueprint. The vendor also created a social media strategy and toolkit focused on LinkedIn, along with a digital design deck for members to use. This provided the group with a substantial arsenal of cohesive and bold tools to amplify their messaging, increase visibility, and recruit new members.

Mars, Inc